Start2Lead programme
Building blocks for new leadership at ABN AMRO
ABN AMRO is a Dutch bank offering financial services to individuals, businesses and institutions, with a focus on sustainable financing, digital innovation and supporting customers in their financial growth and well-being. Mind Work Productions, in co-creation with ABN AMRO, developed the Start2Lead Programme, a leadership programme specifically designed for new managers with 0-6 months of experience.
This programme focuses on strengthening core leadership skills and offers modules that go deep into personal leadership, inspiring teams, and effective team management - in line with ABN AMRO's core values, leadership framework and strategic goals.

The Start2Lead Programme helps participants get a clear picture of who they are as a leader and how they can use this to motivate others, create psychological safety, and achieve sustainable performance. Through a combination of multi-day (outdoor) events, training, personal coaching, peer review and yuck experiments, participants learn to understand their impact on team dynamics and demonstrate leadership in a complex, international work environment. In doing so, they contribute to ABN AMRO's strategic growth and success.

ABN AMRO is a leading Dutch bank offering a wide range of financial services to retail, corporate and institutional clients. The bank specialises in areas such as retail banking, private banking, corporate banking, and asset management. ABN AMRO focuses on delivering innovative and sustainable financial solutions, with a strong emphasis on digitalisation and customer service. The bank plays an important role in the Dutch economy by providing financing to both small and large businesses, and by supporting customers with their personal financial goals. ABN AMRO is committed to social responsibility by investing in sustainability and corporate responsibility, with the aim of making a positive impact on both society and the environment.







